“Making Friends to Last a Lifetime” is Jerry Seiner’s motto and the driving force behind his personal and business success. And like all great success stories, it all started with a core aspiration – Jerry’s goal was to build an automotive business focused on being successful by taking care of its customers, and its employees.
The Seiner Story began when Jerry was born in a suburb of Detroit in 1941. A true Motown kid, he grew up completely immersed in the auto industry. In fact, his father was Henry Ford’s personal electrician.
Jerry began his business career in advertising for the Detroit News and the Wall Street Journal. That experience fueled his passion for the automotive industry. His next step to fulfilling his dream was, ironically, the purchase of a Chevrolet dealership in Cadillac, Michigan in 1975. In 1980, Chevrolet offered him an opportunity to buy a dealership way out West in Salt Lake City. And it was in Salt Lake where Jerry continued his dream.
From a single Chevrolet dealership, the Seiner Dealerships have grown to ten franchises, including Chrysler, Dodge, Jeep, Ram, Chevy, Buick, GMC, Cadillac, Kia and Isuzu Truck in four locations. After 37 years in business, Jerry Seiner has become a household name. But more importantly, the Seiner Dealerships now proudly employ more than 350 people. Among many business accolades, Jerry served as a member of the General Motors’ President’s Council for 18 years and was named GM’s “Dealer of the Year.” In 2016, he was inducted into the New Car Dealers of Utah Hall of Fame.